02/04/2020 by Jasmine de Guzman
Eight Ways to Support SMBs and Their Websites During COVID-19
COVID-19 is, without a doubt, a financial black swan. And as lockdowns persevere the financial burden is already beginning to weigh on small and local businesses. As a digital services provider, it’s important to think creatively and help your SMB clients make the most of their existing digital presence (something that’s been much discussed in our industry), and in this blog post, we’ll take a deep dive focusing on how to support SMB websites during this time.
What website updates need to be made? How can their website function as their new digital storefront? We’ve compiled eight important ways to help your SMB clients keep their customers updated, continue to drive sales and boost cash flow, and stay afloat during this unpredictable crisis.
#1 Help small businesses update their opening hours
First things first, help your small businesses update their opening hours. As we all need to limit our movement and contact with others, it’s important that those few times we do venture out - that we do so minimally and quickly. For small businesses that do sell necessities and can stay open, it’s important to have updated opening hours to ensure that consumers don’t go out unnecessarily. Make sure that opening hours are marked up with structured data, so that it is easily identified by search engines - or even better, make sure your updates are synchronized with Google My Business or a listings management provider, like Yext or Uberall. Need advice on whether to set opening hours to temporarily closed or special hours? Google is saying it doesn’t matter.
To read read the full blog post, visit Localogy's blog.